Paid media consultancy for DTC brands at $2M+ scale. We run paid media accounts, build measurement infrastructure, and ship the operating systems behind both.
The complete operating system we use to manage paid media accounts. Foundational principles, diagnostic frameworks, and platform-specific playbooks for Meta, Google, TikTok, YouTube, Axon, and Native/DSP. Free, MIT-licensed.
Built around one idea: there are five atomic metrics (Spend, CPM, CTR, CVR, AOV) that govern all paid media performance. Diagnose the five, and you can solve any problem in any ad account on any platform.
Growth Marketing Machines — paid media consulting and account management for DTC brands at $2M+ scale.
Stella — marketing measurement platform that closes the loop on incrementality and turns causal insights into action.
- Want help running paid media for your brand? Book a strategy call → (paid call — keeps the spam out, makes sure we both come prepared)
- Want a measurement platform that operationalizes our framework? stellaheystella.com →
- Want to discuss the SOPs or have a question? Open a Discussion →
Run by Brenden DelaRua.