First, install the packages: tcod and PyInstaller.

On Windows you must also install the pywin32 package (named pypiwin32 if you're using pip install.)

Then run the PyInstaller script with this command:

PyInstaller hello_world.py --add-data "terminal8x8_gs_ro.png;."

The finished build will be placed in the dist/ directory.

You can also build to one executable file using the following command:

PyInstaller hello_world.py --add-data "terminal8x8_gs_ro.png;." --onefile

The PyInstaller manual can be found at: https://pythonhosted.org/PyInstaller/