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Copy file name to clipboardExpand all lines: source/content/pages/08-monitoring-analytics/0805-web-analytics.markdown
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# Web analytics
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Analyzing web traffic involves collecting, calculating, visualizing
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and critically thinking about the data generated by visitors' web browsers
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while they are viewing webpages. The resulting data provides insight into
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Web analytics involves collecting, processing, visualizing web data to enable
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critical thinking about how users interact with a web application.
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## Why is web analytics important?
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User clients, especially web browsers, generate significant data while users
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read and interact with webpages. The data provides insight into
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how visitors use the site and why they stay or leave. The key concept to
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analytics is *learning* about your users so you can improve your web
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application to better suit their needs.
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## Web analytics concepts
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It's easy to get overwhelmed at both the number of analytics services and
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the numerous types of data points collected. Focus on just a handful of
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metrics when you're just starting out. As your application scales and you
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post is an amusing read and provides context for how to begin and then grow
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tracked metrics over time.
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## User funnels
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### User funnels
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If your application is
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selling a product or service you can ultimately build a
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[user funnel](http://moz.com/blog/building-your-marketing-funnel-with-google-analytics) (often called "sales funnel" prior to a user becoming a customer)
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application before taking some action, such as purchasing your service.
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## Web Analytics Third Party Services
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## Open source web analytics projects
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*[Piwik](http://piwik.org/) is a web analytics platform you can host yourself.
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Piwik is a solid choice if you cannot use Google Analytics or want to
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customize your own web analytics platform.
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*[Open Web Analytics](http://www.openwebanalytics.com/) is another
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self-hosted platform that integrates through a JavaScript snippet that
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tracks users' interactions with the webpage.
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## Hosted web analytics services
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*[Google Analytics](http://www.google.com/analytics/) is a widely used
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free analytics tool for website traffic.
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movements.
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## Web Analytics Resources
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## Web analytics resources
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*[Google Analytics for Developers](http://blog.arkency.com/2012/12/google-analytics-for-developers/)
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*[Pandas and Google Analytics](http://blog.yhathq.com/posts/pandas-google-analytics.html)
Copy file name to clipboardExpand all lines: web-analytics.html
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<divclass="row">
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<divclass="col-md-8">
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<h1>Web analytics</h1>
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<p>Analyzing web traffic involves collecting, calculating, visualizing
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and critically thinking about the data generated by visitors' web browsers
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while they are viewing webpages. The resulting data provides insight into
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<p>Web analytics involves collecting, processing, visualizing web data to enable
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critical thinking about how users interact with a web application.</p>
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<h2>Why is web analytics important?</h2>
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<p>User clients, especially web browsers, generate significant data while users
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+
read and interact with webpages. The data provides insight into
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how visitors use the site and why they stay or leave. The key concept to
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analytics is <em>learning</em> about your users so you can improve your web
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application to better suit their needs. </p>
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<h2>Web analytics concepts</h2>
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<p>It's easy to get overwhelmed at both the number of analytics services and
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the numerous types of data points collected. Focus on just a handful of
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metrics when you're just starting out. As your application scales and you
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<ahref="http://spenczar.com/posts/2013/Sep/07/seven-stages-analytics-grief/">seven stages of startup analytics grief</a>
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post is an amusing read and provides context for how to begin and then grow
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tracked metrics over time.</p>
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<h2>User funnels</h2>
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<h3>User funnels</h3>
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<p>If your application is
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selling a product or service you can ultimately build a
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<ahref="http://moz.com/blog/building-your-marketing-funnel-with-google-analytics">user funnel</a> (often called "sales funnel" prior to a user becoming a customer)
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to better understand why people buy or don't buy what you're selling. With
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a funnel you can visualize drop-off points where visitors leave your
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application before taking some action, such as purchasing your service.</p>
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<h2>Web Analytics Third Party Services</h2>
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<h2>Open source web analytics projects</h2>
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<ul>
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<li>
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<p><ahref="http://piwik.org/">Piwik</a> is a web analytics platform you can host yourself.
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Piwik is a solid choice if you cannot use Google Analytics or want to
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customize your own web analytics platform.</p>
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</li>
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<li>
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<p><ahref="http://www.openwebanalytics.com/">Open Web Analytics</a> is another
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self-hosted platform that integrates through a JavaScript snippet that
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tracks users' interactions with the webpage.</p>
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</li>
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</ul>
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<h2>Hosted web analytics services</h2>
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<ul>
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<li>
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<p><ahref="http://www.google.com/analytics/">Google Analytics</a> is a widely used
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movements. </p>
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</li>
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</ul>
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<h2>Web Analytics Resources</h2>
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<h2>Web analytics resources</h2>
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<ul>
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<li>
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<p><ahref="http://blog.arkency.com/2012/12/google-analytics-for-developers/">Google Analytics for Developers</a></p>
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