@@ -52,16 +52,20 @@ user's focus while using a website based on heatmaps generated from mouse
5252movements.
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5454## Web Analytics Resources
55- This
56- [ Google Analytics for Developers] ( http://blog.arkency.com/2012/12/google-analytics-for-developers/ )
55+ * [ Google Analytics for Developers] ( http://blog.arkency.com/2012/12/google-analytics-for-developers/ )
5756
58- This beginner's guide to
59- [ math and stats behind web analytics ] ( http://www.seotakeaways.com/beginners-guide-maths-stats-web-analytics/ )
60- provides some context for understanding and reasoning about web traffic.
57+ * [ Pandas and Google Analytics ] ( http://blog.yhathq.com/posts/pandas-google-analytics.html )
58+ shows how to use pandas for data analysis with Google Analytics' API to
59+ perform calculations not available in the tool itself.
6160
62- This post provides context for determining if a given metric is
63- [ "vanity" or actionable] ( http://fizzle.co/sparkline/vanity-vs-actionable-metrics ) .
61+ * This beginner's guide to
62+ [ math and stats behind web analytics] ( http://www.seotakeaways.com/beginners-guide-maths-stats-web-analytics/ )
63+ provides some context for understanding and reasoning about web traffic.
64+
65+ * This post provides context for determining if a given metric is
66+ [ "vanity" or actionable] ( http://fizzle.co/sparkline/vanity-vs-actionable-metrics ) .
67+
68+ * Read this post on [ how your analytics software actually works] ( http://www.bayesianwitch.com/blog/2013/howyouranalyticswork.html )
69+ to get a better understanding of what's going on behind the scenes from
70+ a technical perspective.
6471
65- Read this post on [ how your analytics software actually works] ( http://www.bayesianwitch.com/blog/2013/howyouranalyticswork.html )
66- to get a better understanding of what's going on behind the scenes from
67- a technical perspective.
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