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source/content/pages/22-web-analytics/2201-web-analytics.markdown
@@ -15,7 +15,7 @@ application to better suit their needs.
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It's easy to get overwhelmed at both the number of analytics services and
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the numerous types of data points collected. Focus on just a handful of
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metrics when you're just starting out. As your application scales and you
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-understand more about your users then add additional analytics services
+understand more about your users add additional analytics services
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to gain further insight into their behavior with advanced visualizations such
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as heatmaps and action funnels. The
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[seven stages of startup analytics grief](http://spenczar.com/posts/2013/Sep/07/seven-stages-analytics-grief/)
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