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<!DOCTYPE html>
<html lang="en"><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<meta name="description" content="Full Stack Python shows how an entire Python web application is built and deployed. Each section of the guide explains a different key concept, from the server through the Python WSGI web framework to the front end JavaScript.">
<meta name="author" content="Matt Makai">
<link rel="shortcut icon" href="theme/img/full-stack-python-logo-bw.png">
<title>Full Stack Python</title>
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<link href="theme/css/fsp.css" rel="stylesheet">
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<script src="https://oss.maxcdn.com/libs/html5shiv/3.7.0/html5shiv.js"></script>
<script src="https://oss.maxcdn.com/libs/respond.js/1.3.0/respond.min.js"></script>
<![endif]-->
<style>
html,
body {
font-size: 18px;
color: #222;
background: #fefefe;
}
body {
padding-top: 30px;
}
.footer {
padding: 20px 0 30px 0;
}
a, a:hover {border-bottom: 1px dotted; color: #444;}
a:hover {text-decoration: none; color: #000;}
.logo-title {font-size: 56px; color: #403072; padding-top: 80px;
font-family: "News Cycle", "Arial Narrow Bold", sans-serif;
font-weight: bold; line-height: 30px; margin-left: 5px;}
.logo-title a, .logo-title a:hover {color: #000; text-decoration: none;
border-bottom: none;}
.logo-title a:hover {color: gray;}
.logo-image {vertical-align: top; border: none;}
a.list-group-item.active {background: #444; border: 1px solid #222;}
a.list-group-item.active:hover {background: #444; border: 1px solid #222;}
#sidebar {margin-top: 30px;}
@media (max-width: 600px) {
.logo-header-section {
margin: 20px 32px 0 0;
}
}
</style>
<script type="text/javascript">
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ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
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<a href="https://github.com/makaimc/fullstackpython.github.com" class="github">
<img style="position: absolute; top: 0; right: 0; border: 0;" src="http://s3.amazonaws.com/github/ribbons/forkme_right_darkblue_121621.png" alt="Fork me on GitHub" />
</a>
<div class="container">
<div class="row">
<div class="col-md-12">
<div class="logo-header-section">
<a href="/" style="text-decoration: none; border: none;"><img src="theme/img/full-stack-python-logo-bw.png" height="42" width="42" class="logo-image" /></a>
<span class="logo-title"><a href="/">Full Stack Python</a></span>
</div>
</div>
</div>
<div class="row">
<div class="col-md-8">
<h1>Web analytics</h1>
<p>Web analytics involves collecting and analyzing data generated by visitors'
web browsers while they are viewing webpages. The resulting data provides
insight into how visitors use the site.</p>
<h2>Web Analytics Third Party Services</h2>
<p><a href="http://www.google.com/analytics/">Google Analytics</a> is a widely used
free analytics tool for website traffic.</p>
<p><a href="https://mixpanel.com/">MixPanel</a>'s analytics platform focuses on mobile
and sales funnel metrics. A developer builds what data points need to be
collected into the server side or client side code. MixPanel captures that
data and provides metrics and visualizations based on the data.</p>
<p><a href="https://www.kissmetrics.com/">KISSmetrics</a>' analytics provides context
for who is visiting a website and what actions they are taking while on
the site.</p>
<p><a href="http://www.crazyegg.com/">CrazyEgg</a> is tool for understanding a
user's focus while using a website based on heatmaps generated from mouse
movements. </p>
<h2>Web Analytics Resources</h2>
<p><a href="http://blog.arkency.com/2012/12/google-analytics-for-developers/">Google Analytics for Developers</a></p>
<br/>
Next read the
<a href="/about-author.html">about the author</a> section.
</div>
<div class="col-md-offset-1 col-md-3" id="sidebar">
<div class="list-group">
<a href="/introduction.html" class="list-group-item ">Introduction</a>
<a href="/servers.html" class="list-group-item ">Servers</a>
<a href="/operating-systems.html" class="list-group-item ">Operating Systems</a>
<a href="/web-servers.html" class="list-group-item ">Web Servers</a>
<a href="/platform-as-a-service.html" class="list-group-item ">Platform-as-a-service</a>
<a href="/databases.html" class="list-group-item ">Databases</a>
<a href="/wsgi-servers.html" class="list-group-item ">WSGI Servers</a>
<a href="/web-frameworks.html" class="list-group-item ">Web Frameworks</a>
<a href="/dependency-management.html" class="list-group-item ">Application Dependencies</a>
<a href="/static-content.html" class="list-group-item ">Static Content</a>
<a href="/source-control.html" class="list-group-item ">Source Control</a>
<a href="/caching.html" class="list-group-item ">Caching</a>
<a href="/task-queues.html" class="list-group-item ">Task Queues</a>
<a href="/api-integration.html" class="list-group-item ">API Integration</a>
<a href="/no-sql-datastore.html" class="list-group-item ">NoSQL Data Stores</a>
<a href="/web-application-security.html" class="list-group-item ">Web Security</a>
<a href="/logging.html" class="list-group-item ">Logging</a>
<a href="/monitoring.html" class="list-group-item ">Monitoring</a>
<a href="/configuration-management.html" class="list-group-item ">Configuration Management</a>
<a href="/web-analytics.html" class="list-group-item active">Web Analytics</a>
<a href="/about-author.html" class="list-group-item ">About the Author</a>
<a href="/change-log.html" class="list-group-item ">Change Log</a>
</div>
</div></div>
<hr/>
<div class="footer pull-right">
<a href="http://www.mattmakai.com/" class="underline">Matt Makai</a> 2014
</div>
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