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I'm a web developer with 14+ years of experience based in Mansfield, Texas. I build tools and websites that help small businesses tell their stories online.
By day, I work on the web team at UNT Health Fort Worth. By night, I run Jacob Martella Web Design, a freelance web design business focused on small business websites. And in between, I build open-source Laravel packages under ArtisanPack UI.
My path to development started with a journalism degree from UT Austin, where I covered everything from Longhorn athletics to the 2016 Summer Olympics in Rio de Janeiro. Along the way, I discovered a love for building things on the web — and I've been doing it ever since.
ArtisanPack UI is an open-source collection of Laravel packages I maintain that are designed to accelerate the development of exceptional tools. The ecosystem includes 17+ packages spanning a CMS framework, UI components, forms, SEO, accessibility, analytics, and more.
| Package | Description |
|---|---|
| CMS Framework | Backend scaffolding for building a CMS with any frontend framework |
| Livewire UI Components | Extensive UI component library for the TALL stack |
| Forms | Drag-and-drop form builder with 20+ field types |
| SEO | Full SEO management with schema, Open Graph, sitemaps, and redirects |
| Accessibility | Color contrast checking and accessible text color generation |
| Media Library | File uploads, organization, and media associations |
📦 View all packages → 📚 Documentation → 📬 Subscribe to The ArtisanPack UI Dispatch →
🔧 Digital Shopfront CMS — A Laravel-based CMS for small businesses, built on the ArtisanPack UI framework. Currently in Phase 2: content types and custom fields.
🚀 Hangar — A Tauri-based terminal workspace manager for macOS (with future Linux/Windows support), featuring a freemium licensing model powered by Stripe and a Laravel API backend.
📱 Personal App Suite — Building native iOS, iPadOS, and macOS apps with SwiftUI, including a feed reader, financial tracker, task manager, and developer command center.
📖 Deepening CS Fundamentals — Working through a structured learning plan covering data structures & algorithms, design patterns, databases, and networking.
A developer who builds tools and shares what he learns along the way.