attempting to get close to finishing transcript on latest tech talk post

mattmakai · mattmakai · commit 38c8b255283a · 2019-07-06T15:58:56.000-05:00
diff --git a/content/posts/190626-dev-led-sales-startups.markdown b/content/posts/190626-dev-led-sales-startups.markdown
@@ -393,7 +393,11 @@ currently interested in learning about.
 <div class="row talk"><div class="c6">
 <img src="/img/190626-dev-led-sales/27-online-social.jpg" width="100%" class="shot rnd outl" alt="Online social strategies.">
 </div><div class="c6"><p>
-...
+Alright, I am going to start talking about online social with the 
+caveat that I personally think it's difficult if not impossible to
+pull off as a decent developer adoption tactic. It's usually done
+so poorly that it is better to not do social channels like Twitter,
+Facebook and your own Slack instance at all.
 </p>
 </div></div>
 
@@ -407,7 +411,13 @@ currently interested in learning about.
 <div class="row talk"><div class="c6">
 <img src="/img/190626-dev-led-sales/29-streaming.jpg" width="100%" class="shot rnd outl" alt="Synchronous broadcasting and consuming video via streaming.">
 </div><div class="c6"><p>
-...
+Live coding on Twitch and YouTube are a nascent but promising teaching 
+method.
+</p><p>
+Evergreen documentation, timely technical content, online social, 
+asynchronous videos and streaming are the most common <em>online</em> 
+developer adoption tactics. Next we'll look at some offline, in-person
+tactics.
 </p>
 </div></div>
 
@@ -435,7 +445,18 @@ currently interested in learning about.
 <div class="row talk"><div class="c6">
 <img src="/img/190626-dev-led-sales/33-magic.jpg" width="100%" class="shot rnd outl" alt="Magical new approaches to developer relations.">
 </div><div class="c6"><p>
-...
+That covers the most common online and offline developer marketing and
+sales tactics. Is that it?
+</p><p>
+No, there actually are many other tactics. However, the ones we just listed
+are the most likely to be successful based on the relatively small 
+investment you can make as a startup company.
+<p></p>
+There are a set of tactics that are essentially "magic" to you because they
+rely on an existing successful foundation to properly execute. Building a
+new foundation of developer awareness is dramatically 
+different from doing a better job of serving developers who already know
+you and expanding developer adoption further away from early adopters.
 </p>
 </div></div>
 
diff --git a/transform_book.py b/transform_book.py
@@ -382,19 +382,20 @@ def transform(output_format='pdf'):
             # modify all markdown files in directory
             files = os.listdir(BASE_DIR + d)
             for f in files:
-                with open(BASE_DIR + d + '/' + f, 'r',
-                          encoding="utf-8") as read_f:
-                    all_lines = read_f.readlines()
+                if not isdir(BASE_DIR + d + '/' + f):
+                    with open(BASE_DIR + d + '/' + f, 'r',
+                              encoding="utf-8") as read_f:
+                        all_lines = read_f.readlines()
 
-                with open(BASE_DIR + d + '/' + f, 'w') as write_f:
-                    for l in all_lines:
-                        for k, v in links.items():
-                            l = l.replace(k, v)
-                        if "<div class=\"well see-also\">" in l:
-                            write_f.write("")
-                        else:
-                            write_f.write(l)
-                    print('prepared file ' + str(d) + '/' + str(f))
+                    with open(BASE_DIR + d + '/' + f, 'w') as write_f:
+                        for l in all_lines:
+                            for k, v in links.items():
+                                l = l.replace(k, v)
+                            if "<div class=\"well see-also\">" in l:
+                                write_f.write("")
+                            else:
+                                write_f.write(l)
+                        print('prepared file ' + str(d) + '/' + str(f))
 
 
 if __name__ == '__main__':
