The Beach House Crew, Sonesta!

Walkabout puppet dragon

Koos Roompot!

Bright ideas,

Brought to life!

Here at Fuzzy Lightbulb we specialise in bringing unforgettable characters to life, creating magical moments that leave a lasting impression. Our collaborative approach blends craft, innovation, and a deep understanding of our clients' target audience. Our diverse client portfolio spans Theatre & Theme Parks, Holiday Resorts & Hotels, Cruise Lines & Corporate Brands, and TV & Film.

What we do

"At Fuzzy Lightbulb, we unite our passion for storytelling and craftsmanship to bring characters to life, creating unforgettable moments of magic and joy"

From puppets and mascots to props and statues — if it needs building, we’ve got it covered. Need characters? We’ll design them. Looking for toys, themed environments, or retail strategies? Let’s talk. We offer a range of services and packages.

Audit

fuzzy lightbulb mascot logo stood

Whether working with an existing IP or original concepts we always conduct a thorough analysis of a character’s appeal, target audience demographics, market trends, and ensure alignment with existing franchise or brand narratives. We evaluate a character’s potential for integration into live entertainment, themed attractions, merchandise, interactive and pop-up character experiences, always ensuring a concept resonates with both new and returning guests.

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Creative Development

From our first conversation to final concepts, we’ll scribble, sketch and sculpt and always make you part of the process, collaborating all the way. We’ll create custom character concept that will fit your brand’s identity and enhance your entertainment experience.

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Design, build, deliver

We develop and build high-end, finished characters, ready for action. Whether it is puppets, mascot suits, statues and props, costume elements or animation - we have it covered! Throughout design and delivery we remain in the detail, always ensuring that our concepts are operationally suitable for their intended scenario.

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Proposition & Blueprint

Exploring every opportunity to weave a character into your audience's journey, we create a blueprint that maps out key touchpoints and how we can activate a character across different platforms. Whether in-person or online we design meaningful moments for before, during and beyond just the onsite experience.

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Retail & Commercial Strategy

At Fuzzy Lightbulb we work closely with our clients' commercial divisions, we help to leverage character propositions through premium and payable experiences. By understanding consumer trends, utilising market research and our experience designing character based product ranges, we help clients extend their audiences' experience and maximise the commercial opportunity of their IP.

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On-Site Training & Character Maintenance

Our on-site training and ongoing support ensures performers and teams deliver brand standard, authentic, and engaging character experiences. Our aftercare and maintenance support also guarantees characters are long-lasting and retain full aesthetic and functional integrity.

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coming soon a cast of characters for mascots and propostions customizable and hireable

Testimonials

We pride ourselves in building amazing working relationships with our clients, see what some of our clients have to say about working with us.

Niko Vanderschelden, Head of Park Positioning & Innovation,
Landal / Roompot

Shep was part of the multi-disciplinary team, spanning branding, operations and guest experience, that led the make-over of our company mascot and brand ambassador, Koos. Due to his experience in entertainment operations & character development, he immediately understood the importance and opportunity to weave our mascot into various guest journey touchpoints. This enabled us us to roll-out the new character brand and experiences in a pre-during-post guest journey strategy, with great success!

Nadeige Martelly, Senior Vice President -
Andria Mitsakos Public Relations

Working with Shep and Chris on the character development for Sonesta St. Maarten’s Beach House Club, a children’s program, was one of those rare, soul-fueled collaborations that reminded me why we do what we do. What began as a spark of imagination before the hurricane evolved into something even more meaningful—shaped by the island’s incredible resilience after Irma. From Penelope Pelican to Maarten Roots and Iggy Iguana, each character became a love letter to the local culture, created with heart, intent, purpose, and a whole lot of joy. And once the resorts reopened, watching little guests—and their parents—light up as they connected with these characters and discovered St. Maarten through play… that moment sealed the deal. Grateful for the chance to build something meaningful, playful, and rooted in love for this extraordinary place with Shep and Chris.

Fiona Cazaly, Lead Fabricator -
Life Cast and Tiger Aspect

Chris came highly recommended to me & became quite simply the most wonderful member of the team, fitting right in with everybody & being both very professional & an awful lot of fun. With Chris on board, we created an incredible amount of creative work in a crazily short build time & all came through it having forged great friendships going forward.

Natasha Christian, Director of Interior Design -
CMI Architecture Ltd

CMI Architects have collaborated with Shep on numerous character based projects. We always enjoy his creative vision and ability to articulate ideas with such depth and understanding. Together we’ve loved creating immersive and engaging spaces that allow audiences to step into the world of their favourite characters.

David Watson, Executive Director of Audiences & Media -
National Museums Liverpool

Collaborating with Shep is always a privilege. He brings fresh ideas to the table—deeply researched and always ready to collaborate in realising unimaginable creativity. His ability to focus on sophisticated character development is second to none, ensuring that puppets become living, breathing creatures that engage and mesmerise audiences.

Contact Us

Admin@fuzzylightbulb.com

TBC

Fuzzy Lightbulb LTD

A Character design, puppet and mascot making company. We are VAT registered.

Registered in England and Wales. Company #16320825

Get in touch

Whatever your project, idea or querie is, please drop us a line below and we will get back to you ASAP!

* We will endevour to reply to all enquiries within 24 hours. Fuzzy Lightbulb is UK based but work internationally, so please be aware sometime time differences might mean a slower response. Thank you!