TV rights for the 2026 World Cup

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  • zacittyzacitty Posts: 4,768
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    edited 14/12/25 - 13:52 #577
    TLG86 wrote: »
    I've had a chance to look at the picks properly and, assuming @zacitty is right here, then below is how I think the picks might have gone. I agree with @zacitty that it's hard to interpret the stuff about the L16 and L32 in any way other than ITV having second pick in both rounds. It feels like ITV put the BBC on the back foot at some point and that's how they've ended up with a better looking schedule (in my opinion!).

    The BBC having to take Haiti v Scotland was an expected advantage for ITV. What I was not anticipating was the BBC feeling the need to take third picks in the L32 and L16 just in case they feature home nations. If the BBC were that concerned about those rounds, they should have prioritised second picks in those rounds over Scotland v Brazil.

    1. Pick 1 SF - BBC
    2. England v Croatia - ITV
    3. England v Ghana - BBC
    4. Pick 1 QF - ITV
    5. Pick 1 L16 - BBC
    6. Panama v England/Croatia v Ghana - ITV
    7. Pick 1 L32 - BBC
    8. Pick 2 SF - ITV
    9. Scotland v Brazil/Morocco v Haiti - BBC
    10. Scotland v Morocco - ITV
    11. Canada v UEFA Path A - BBC
    12. Pick 2 QF - ITV
    13. Pick 3 QF - BBC
    14. Pick 2 L32 - ITV
    15. Pick 3 L32 - BBC
    16. Pick 2 L16 - ITV
    17. Pick 3 L16 - BBC
    18. Switzerland v UEFA Path A - ITV
    19. Haiti v Scotland - BBC
    20. Switzerland v Canada/UEFA Path A v Qatar - ITV
    21. France v Senegal - BBC
    22. Norway v France/Senegal v IC Path 2 - ITV
    23. Curaçao v Côte d'Ivoire/Ecuador v Germany - BBC
    24. Mexico v South Africa - ITV
    25. Pick 4 L16 - BBC
    26. Germany v Côte d'Ivoire - ITV
    27. Brazil v Morocco - BBC
    28. Netherlands v Japan - ITV
    29. Belgium v Egypt - BBC
    30. Belgium v Iran - ITV
    31. Pick 4 L32 - BBC
    32. Germany v Curaçao - ITV
    33. USA v Australia - BBC
    34. Qatar v Switzerland - ITV
    35. Argentina v Austria - BBC
    36. Pick 5 L16 - ITV
    37. France v IC Path 2 - BBC
    38. Pick 5 L32 - ITV
    39. Pick 6 L32 - BBC
    40. Pick 7 L32 - ITV

    I'm 99% certain that the second pick was QF1, and that the third pick was R16-1.

    Interesting. Taking Croatia at 3 and basically forcing ITV to take Ghana at 4 would surely have been the tactical play. Unless they aren’t as confident in England making the semis as taking that with the first pick would suggest.
    TLG86 wrote: »
    I've had a chance to look at the picks properly and, assuming @zacitty is right here, then below is how I think the picks might have gone. I agree with @zacitty that it's hard to interpret the stuff about the L16 and L32 in any way other than ITV having second pick in both rounds. It feels like ITV put the BBC on the back foot at some point and that's how they've ended up with a better looking schedule (in my opinion!).

    The BBC having to take Haiti v Scotland was an expected advantage for ITV. What I was not anticipating was the BBC feeling the need to take third picks in the L32 and L16 just in case they feature home nations. If the BBC were that concerned about those rounds, they should have prioritised second picks in those rounds over Scotland v Brazil.

    1. Pick 1 SF - BBC
    2. England v Croatia - ITV
    3. England v Ghana - BBC
    4. Pick 1 QF - ITV
    5. Pick 1 L16 - BBC
    6. Panama v England/Croatia v Ghana - ITV
    7. Pick 1 L32 - BBC
    8. Pick 2 SF - ITV
    9. Scotland v Brazil/Morocco v Haiti - BBC
    10. Scotland v Morocco - ITV
    11. Canada v UEFA Path A - BBC
    12. Pick 2 QF - ITV
    13. Pick 3 QF - BBC
    14. Pick 2 L32 - ITV
    15. Pick 3 L32 - BBC
    16. Pick 2 L16 - ITV
    17. Pick 3 L16 - BBC
    18. Switzerland v UEFA Path A - ITV
    19. Haiti v Scotland - BBC
    20. Switzerland v Canada/UEFA Path A v Qatar - ITV
    21. France v Senegal - BBC
    22. Norway v France/Senegal v IC Path 2 - ITV
    23. Curaçao v Côte d'Ivoire/Ecuador v Germany - BBC
    24. Mexico v South Africa - ITV
    25. Pick 4 L16 - BBC
    26. Germany v Côte d'Ivoire - ITV
    27. Brazil v Morocco - BBC
    28. Netherlands v Japan - ITV
    29. Belgium v Egypt - BBC
    30. Belgium v Iran - ITV
    31. Pick 4 L32 - BBC
    32. Germany v Curaçao - ITV
    33. USA v Australia - BBC
    34. Qatar v Switzerland - ITV
    35. Argentina v Austria - BBC
    36. Pick 5 L16 - ITV
    37. France v IC Path 2 - BBC
    38. Pick 5 L32 - ITV
    39. Pick 6 L32 - BBC
    40. Pick 7 L32 - ITV

    I also believe that Mexico v South Africa was higher up the list.

    How much higher…? ;) #22 instead of France v Norway - which could turn out to be a dead rubber with neither star striker on show - would make sense. Taking it instead of a premium knockout pick, less so.
  • TLG86TLG86 Posts: 13,410
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    @zacitty - taking the last 16 was the obvious insurance for the BBC given England not winning the group is a big part of the risk of England not making the semi final. The tricky thing for the BBC is not knowing how ITV would view the last 16.

  • zacittyzacitty Posts: 4,768
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    edited 14/12/25 - 14:30 #579
    TLG86 wrote: »
    @zacitty - taking the last 16 was the obvious insurance for the BBC given England not winning the group is a big part of the risk of England not making the semi final. The tricky thing for the BBC is not knowing how ITV would view the last 16.

    I mean they’d still have got the Last 32 game but otherwise yes, that’s fair. Would have been a major shock if ITV, with all their commercial considerations, had risked the BBC having both of England’s biggest group games by taking the L16 at 4, but with the secretive system I suppose you couldn’t have completely ruled it out.
  • TLG86TLG86 Posts: 13,410
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    What I find a bit odd is that if ITV went QF with pick 2, then if I were the BBC, I'd have taken the Croatia match. And if ITV took the Last 16, I'd have then taken the Ghana match:

    1. SF 1
    2. QF 1
    3. England v Croatia
    4. L16 1
    5. England v Ghana

    What are ITV taking with pick 6? Perhaps the BBC wouldn't like the idea of having the three group games and the semi final if England make it but are ITV really going to not have a group game?
  • zacittyzacitty Posts: 4,768
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    edited 14/12/25 - 15:39 #581
    TLG86 wrote: »
    What I find a bit odd is that if ITV went QF with pick 2, then if I were the BBC, I'd have taken the Croatia match. And if ITV took the Last 16, I'd have then taken the Ghana match:

    1. SF 1
    2. QF 1
    3. England v Croatia
    4. L16 1
    5. England v Ghana

    What are ITV taking with pick 6? Perhaps the BBC wouldn't like the idea of having the three group games and the semi final if England make it but are ITV really going to not have a group game?

    Exactly. Even if they were to have turned down Ghana at 4 there’s surely no way ITV would also have turned down Panama at six, so if the BBC had taken Croatia then they’d still have been guaranteed at least one of L16 or L32. By taking both they did cover themselves against whichever of those ends up being overnight - which is reasonable - but otherwise lost out on Croatia unnecessarily, really.
  • TLG86TLG86 Posts: 13,410
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    edited 14/12/25 - 17:53 #582
    Here's how the picks have fallen by type of game. I've categorised the Scotland group games and Brazil v Morocco as prime time group games, which is arguably a bit generous.


    Prime time group

    For the prime time group games, I think ITV have the edge.

    BBC

    12/06/2026 - Friday - 20:00 - Canada v UEFA Path A
    13/06/2026 - Saturday - 23:00 - Brazil v Morocco
    14/06/2026 - Sunday - 02:00 - Haiti v Scotland
    15/06/2026 - Monday - 20:00 - Belgium v Egypt
    16/06/2026 - Tuesday - 20:00 - France v Senegal
    19/06/2026 - Friday - 20:00 - USA v Australia
    20/06/2026 - Saturday - 18:00 - Netherlands v UEFA Path B
    21/06/2026 - Sunday - 17:00 - Spain v Saudi Arabia
    23/06/2026 - Tuesday - 21:00 - England v Ghana
    24/06/2026 - Wednesday - 23:00 - Scotland v Brazil/Morocco v Haiti
    25/06/2026 - Thursday - 21:00 - Curaçao v Côte d'Ivoire/Ecuador v Germany


    ITV

    11/06/2026 - Thursday - 20:00 - Mexico v South Africa
    13/06/2026 - Saturday - 20:00 - Qatar v Switzerland
    14/06/2026 - Sunday - 18:00 - Germany v Curaçao
    14/06/2026 - Sunday - 21:00 - Netherlands v Japan
    17/06/2026 - Wednesday - 21:00 - England v Croatia
    18/06/2026 - Thursday - 20:00 - Switzerland v UEFA Path A
    19/06/2026 - Friday - 23:00 - Scotland v Morocco
    20/06/2026 - Saturday - 21:00 - Germany v Côte d'Ivoire
    21/06/2026 - Sunday - 20:00 - Belgium v Iran
    24/06/2026 - Wednesday - 20:00 - Switzerland v Canada/UEFA Path A v Qatar
    26/06/2026 - Friday - 20:00 - Norway v France/Senegal v IC Path 2
    27/06/2026 - Saturday - 22:00 - Panama v England/Croatia v Ghana


    Tea time/23:00 group

    For the tea time group games, I think BBC have the edge (Argentina v Austria possibly picked ahead of some prime time games), though there aren't that many of these.

    BBC

    16/06/2026 - Tuesday - 23:00 - IC Path 2 v Norway
    17/06/2026 - Wednesday - 18:00 - Portugal v IC Path 1
    18/06/2026 - Thursday - 17:00 - UEFA Path D v South Africa
    21/06/2026 - Sunday - 23:00 - Uruguay v Cape Verde
    22/06/2026 - Monday - 18:00 - Argentina v Austria
    22/06/2026 - Monday - 22:00 - France v IC Path 2


    ITV

    15/06/2026 - Monday - 17:00 - Spain v Cape Verde
    15/06/2026 - Monday - 23:00 - Saudi Arabia v Uruguay
    18/06/2026 - Thursday - 23:00 - Canada v Qatar
    23/06/2026 - Tuesday - 18:00 - Portugal v Uzbekistan


    Other group

    Not that there's much to celebrate here, but I think ITV have the edge on these games.

    BBC

    13/06/2026 - Saturday - 02:00 - USA v Paraguay
    15/06/2026 - Monday - 00:00 - Côte d'Ivoire v Ecuador
    16/06/2026 - Tuesday - 02:00 - Iran v New Zealand
    17/06/2026 - Wednesday - 05:00 - Austria v Jordan
    18/06/2026 - Thursday - 03:00 - Uzbekistan v Colombia
    19/06/2026 - Friday - 02:00 - Mexico v South Korea
    21/06/2026 - Sunday - 01:00 - Ecuador v Curaçao
    21/06/2026 - Sunday - 05:00 - Tunisia v Japan
    24/06/2026 - Wednesday - 00:00 - Panama v Croatia
    25/06/2026 - Thursday - 02:00 - South Africa v South Korea/UEFA Path D v Mexico
    26/06/2026 - Friday - 00:00 - Japan v UEFA Path B/Tunisia v Netherlands
    27/06/2026 - Saturday - 04:00 - Egypt v Iran/New Zealand v Belgium
    28/06/2026 - Sunday - 00:30 - Colombia v Portugal/IC Path 1 v Uzbekistan
    28/06/2026 - Sunday - 03:00 - Algeria v Austria/Jordan v Argentina


    ITV

    12/06/2026 - Friday - 03:00 - South Korea v UEFA Path D
    14/06/2026 - Sunday - 05:00 - Australia v UEFA Path C
    15/06/2026 - Monday - 03:00 - UEFA Path B v Tunisia
    17/06/2026 - Wednesday - 02:00 - Argentina v Algeria
    18/06/2026 - Thursday - 00:00 - Ghana v Panama
    20/06/2026 - Saturday - 02:00 - Brazil v Haiti
    20/06/2026 - Saturday - 05:00 - UEFA Path C v Paraguay
    22/06/2026 - Monday - 02:00 - New Zealand v Egypt
    23/06/2026 - Tuesday - 01:00 - Norway v Senegal
    23/06/2026 - Tuesday - 04:00 - Jordan v Algeria
    24/06/2026 - Wednesday - 03:00 - Colombia v IC Path 1
    26/06/2026 - Friday - 03:00 - Paraguay v Australia/UEFA Path C v USA
    27/06/2026 - Saturday - 01:00 - Cape Verde v Saudi Arabia/Uruguay v Spain


    Last 32 (first 10 picks)

    Obviously, this depends on what actually occurs, but I think it's fairly even in the Last 32.

    BBC

    29/06/2026 - Monday - 21:30 - 74. Winner Group E v 3rd Group A/B/C/D/F (e.g. Germany v possibly Scotland) - pick 3
    30/06/2026 - Tuesday - 22:00 - 77. Winner Group I v 3rd Group C/D/F/G/H (e.g. France v other) - pick 10
    01/07/2026 - Wednesday - 17:00 - 80. Winner Group L v 3rd Group E/H/I/J/K (e.g. England v other) - pick 1
    01/07/2026 - Wednesday - 21:00 - 82. Winner Group G v 3rd Group A/E/H/I/J (e.g. Belgium v other) pick 5
    03/07/2026 - Friday - 23:00 - 86. Winner Group J v Runner-up Group H (e.g. Argentina v Uruguay) - pick 7


    ITV

    28/06/2026 - Sunday - 20:00 - 73. Runner-up Group A v Runner-up Group B (e.g. Denmark v Wales/NI/Italy) - pick 2
    29/06/2026 - Monday - 18:00 - 76. Winner Group C v Runner-up Group F (e.g. Brazil v Japan) - pick 6
    30/06/2026 - Tuesday - 18:00 - 78. Runner-up Group E v Runner-up Group I (e.g. Ecuador v Norway) - pick 9
    02/07/2026 - Thursday - 20:00 - 84. Winner Group H v Runner-up Group J (e.g. Spain v other) - pick 4
    03/07/2026 - Friday - 19:00 - 88. Runner-up Group D v Runner-up Group G (e.g. Paraguay v Egypt) - pick 8


    Last 16 (first 5 picks)

    Again, I think it's going to be fairly even in the Last 16, but not if England are playing Spain.

    BBC

    04/07/2026 - Saturday - 18:00 - 90. Winner Match 73 v Winner Match 75 (e.g. Italy/NI/Wales v Netherlands) - pick 3
    06/07/2026 - Monday - 01:00 - 92. Winner Match 79 v Winner Match 80 (e.g. Mexico v England) - pick 1
    06/07/2026 - Monday - 20:00 - 93. Winner Match 83 v Winner Match 84 (e.g. Croatia v Spain) - pick 4


    ITV

    04/07/2026 - Saturday - 22:00 - 89. Winner Match 74 v Winner Match 77 (e.g. Germany v France) - pick 5
    05/07/2026 - Sunday - 21:00 - 91. Winner Match 76 v Winner Match 78 (e.g. Brazil v Norway) - pick 2


    And then ITV come out on top in the quarter final and BBC have first pick of the semis which is obviously huge if England or another home nation make it.


    EDIT: I keep forgetting about the third place game. Not a great time slot (Saturday 22:00), but I suspect that's fairly high up. We'd normally expect that to be on ITV, but I wonder if it's on BBC this time.
  • jlp95bwfcjlp95bwfc Posts: 23,378
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    I'm struggling with the definition of "tea time" used above.
  • TLG86TLG86 Posts: 13,410
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    jlp95bwfc wrote: »
    I'm struggling with the definition of "tea time" used above.

    Lol, tea time and coming in from the pub time.
  • wolvesdavidwolvesdavid Posts: 11,643
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    We are all in agreement now aren't we that the 7 potential England games before the final were the first 7 picks?
  • TLG86TLG86 Posts: 13,410
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    We are all in agreement now aren't we that the 7 potential England games before the final were the first 7 picks?

    But what about the eighth?
  • wolvesdavidwolvesdavid Posts: 11,643
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    I am guessing semi-final 2, with Scotland v Brazil 9th pick.
  • zacittyzacitty Posts: 4,768
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    edited 14/12/25 - 18:36 #588
    I am guessing semi-final 2, with Scotland v Brazil 9th pick.

    Yes that much seems crystal clear. 10 onwards is where it gets interesting though I think TLG86 likely had it broadly right in post #571, other than what Millie has hinted at since.
  • mlt11mlt11 Posts: 21,733
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    edited 14/12/25 - 19:00 #589
    The thing that strikes me is just how bad the group stage timings are for British TV as a whole.

    However the position then improves (whilst still not being great) in the Last 32 before becoming much, much better from the Last 16 onwards.

    I think I would divide games between those starting before 11pm and those starting at 11pm or later. An 11pm start means a 1pm finish which is too late for any significant casual audience.

    Group Stage
    25 slots before 11pm
    35 slots at 11pm or later

    Last 32
    9 games before 11pm
    7 games at 11pm or later

    Last 16
    6 games before 11pm
    2 games at 11pm or later

    QFs
    3 games before 11pm
    1 game at 11pm or later

    SFs, 3rd PO, F
    All 4 games before 11pm
  • jlp95bwfcjlp95bwfc Posts: 23,378
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    mlt11 wrote: »
    The thing that strikes me is just how bad the group stage timings are for British TV as a whole.

    However the position then improves (whilst still being so so) in the Last 32 before being much, much better from the Last 16 onwards.

    I think I would divide games between those starting before 11pm and those starting at 11pm or later. An 11pm start means a 1pm finish which is too late for any significant casual audience.

    Group Stage
    25 slots before 11pm
    35 slots at 11pm or later

    Last 32
    9 games before 11pm
    7 games at 11pm or later

    Last 16
    6 games before 11pm
    2 games at 11pm or later

    QFs
    3 games before 11pm
    1 game at 11pm or later

    SFs, 3rd PO, F
    All 4 games before 11pm

    I would agree with your assessment. There's every chance I'm staying up for a 10pm kickoff even on a school night, but if it's 11pm I won't (unless it's a home nation). Friday/Saturday night I'd be more likely to stay up for all the overnight matches.
  • mlt11mlt11 Posts: 21,733
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    edited 14/12/25 - 19:09 #591
    Of course for England it's the complete opposite of the overall position.

    All 3 England group games are before 11pm.

    But one of England's Last 32 or Last 16 will be after 11pm (assuming 1st or 2nd in group).

    So the big picture really is that during the group stage there will be very little focus on teams other than the Home Nations.
  • brundlebudbrundlebud Posts: 1,960
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    mlt11 wrote: »
    Of course for England it's the complete opposite of the overall position.

    All 3 England group games are before 11pm.

    But one of England's Last 32 or Last 16 will be after 11pm (assuming 1st or 2nd in group).

    So the big picture really is that during the group stage there will be very little focus on teams other than the Home Nations.

    Worked out nicely for UK TV then, since there are so few games in the group stage that are of any interest.
  • zacittyzacitty Posts: 4,768
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    edited 14/12/25 - 22:37 #593
    brundlebud wrote: »
    mlt11 wrote: »
    Of course for England it's the complete opposite of the overall position.

    All 3 England group games are before 11pm.

    But one of England's Last 32 or Last 16 will be after 11pm (assuming 1st or 2nd in group).

    So the big picture really is that during the group stage there will be very little focus on teams other than the Home Nations.

    Worked out nicely for UK TV then, since there are so few games in the group stage that are of any interest.

    Almost every non-Home Nations group stage game of interest is at a good time for people on this side of the Atlantic. The most inconveniently timed game worth watching is probably Brazil-Morocco but even that is on a Saturday so could be a lot worse. Going to be a much better tournament for us Europeans than feared.
  • PhilH36PhilH36 Posts: 28,038
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    mlt11 wrote: »
    I think I would divide games between those starting before 11pm and those starting at 11pm or later. An 11pm start means a 1pm finish which is too late for any significant casual audience.

    Never seen a game that lasted fourteen hours before…..
  • Mark FMark F Posts: 67,851
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    PhilH36 wrote: »
    mlt11 wrote: »
    I think I would divide games between those starting before 11pm and those starting at 11pm or later. An 11pm start means a 1pm finish which is too late for any significant casual audience.

    Never seen a game that lasted fourteen hours before…..

    VAR isn’t that bad !!
  • Jason CJason C Posts: 34,324
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    edited 16/12/25 - 10:10 #596
    Mark F wrote: »
    PhilH36 wrote: »
    mlt11 wrote: »
    I think I would divide games between those starting before 11pm and those starting at 11pm or later. An 11pm start means a 1pm finish which is too late for any significant casual audience.

    Never seen a game that lasted fourteen hours before…..

    VAR isn’t that bad !!

    *1000 MINUTE KLAXON*
  • Paul_CrawfordPaul_Crawford Posts: 5,902
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    He will present the podcast with Alan Shearer and Micah Richards from a New York studio and it will include reports from inside the England camp and fan zones.

    Lineker said the deal is a 'fantastic opportunity for the three of us to do what we love - talk football every day - but on a truly global stage'.

    The deal represents the company's first attempt at live football coverage and is viewed as an attempt to challenge YouTube.

    https://www.dailymail.co.uk/sport/football/article-15386579/Gary-Linekers-podcast-company-set-make-14million-Netflix-World-Cup-deal.html

    This sounds misleading "live football coverage" sounds like live broadcast of the matches.
  • chrisfinchchrisfinch Posts: 7,705
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    edited 16/12/25 - 15:00 #598
    He will present the podcast with Alan Shearer and Micah Richards from a New York studio and it will include reports from inside the England camp and fan zones.

    Lineker said the deal is a 'fantastic opportunity for the three of us to do what we love - talk football every day - but on a truly global stage'.

    The deal represents the company's first attempt at live football coverage and is viewed as an attempt to challenge YouTube.

    https://www.dailymail.co.uk/sport/football/article-15386579/Gary-Linekers-podcast-company-set-make-14million-Netflix-World-Cup-deal.html

    This sounds misleading "live football coverage" sounds like live broadcast of the matches.

    This sports podcast revolution we’ve seen this decade is a bit of a head-scratcher to me. Firstly how there’s so much money in ads that so many of them basically doing the same thing can exist in such a saturated market, and now secondly how there’s so much money to be made by flogging them off TV channels and streaming outlets around big events.

    Even with the two Aussie broadcasters of the Ashes at the moment, Fox have brought the rights to show Vaughan and Tufnell’s podcast, and 7 have Broad and Buttler’s one, and they’ve both only been going for a few months.
  • Tiger RoseTiger Rose Posts: 13,045
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    He will present the podcast with Alan Shearer and Micah Richards from a New York studio and it will include reports from inside the England camp and fan zones.

    Lineker said the deal is a 'fantastic opportunity for the three of us to do what we love - talk football every day - but on a truly global stage'.

    The deal represents the company's first attempt at live football coverage and is viewed as an attempt to challenge YouTube.

    https://www.dailymail.co.uk/sport/football/article-15386579/Gary-Linekers-podcast-company-set-make-14million-Netflix-World-Cup-deal.html

    This sounds misleading "live football coverage" sounds like live broadcast of the matches.

    Is there going to be additional content on Netflix? If it's the same podcast you can watch on YouTube, Spotify etc. I don't see what's in it for Netflix to pay this much for it.
  • mlt11mlt11 Posts: 21,733
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    edited 16/12/25 - 18:00 #600
    chrisfinch wrote: »
    He will present the podcast with Alan Shearer and Micah Richards from a New York studio and it will include reports from inside the England camp and fan zones.

    Lineker said the deal is a 'fantastic opportunity for the three of us to do what we love - talk football every day - but on a truly global stage'.

    The deal represents the company's first attempt at live football coverage and is viewed as an attempt to challenge YouTube.

    https://www.dailymail.co.uk/sport/football/article-15386579/Gary-Linekers-podcast-company-set-make-14million-Netflix-World-Cup-deal.html

    This sounds misleading "live football coverage" sounds like live broadcast of the matches.

    This sports podcast revolution we’ve seen this decade is a bit of a head-scratcher to me. Firstly how there’s so much money in ads that so many of them basically doing the same thing can exist in such a saturated market, and now secondly how there’s so much money to be made by flogging them off TV channels and streaming outlets around big events.

    Even with the two Aussie broadcasters of the Ashes at the moment, Fox have brought the rights to show Vaughan and Tufnell’s podcast, and 7 have Broad and Buttler’s one, and they’ve both only been going for a few months.

    Advertising revenue earned by audio podcasts (ie all audio podcasts, not just sports) is an absolutely miniscule share of the market.

    Total advertising market = £42.6bn, of which:

    TV advertising revenue = £5.27bn (12.4% of market)

    Podcast advertising revenue = £90m (0.2% of market)

    https://observer.co.uk/news/national/article/concern-skys-itv-bid-imperils-public-service-broadcasting

    https://podnews.net/press-release/iab-uk-ad-spend-2024
  • NoEntry2kNoEntry2k Posts: 15,771
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    edited 17/12/25 - 12:26 #601
    Tiger Rose wrote: »
    He will present the podcast with Alan Shearer and Micah Richards from a New York studio and it will include reports from inside the England camp and fan zones.

    Lineker said the deal is a 'fantastic opportunity for the three of us to do what we love - talk football every day - but on a truly global stage'.

    The deal represents the company's first attempt at live football coverage and is viewed as an attempt to challenge YouTube.

    https://www.dailymail.co.uk/sport/football/article-15386579/Gary-Linekers-podcast-company-set-make-14million-Netflix-World-Cup-deal.html

    This sounds misleading "live football coverage" sounds like live broadcast of the matches.

    Is there going to be additional content on Netflix? If it's the same podcast you can watch on YouTube, Spotify etc. I don't see what's in it for Netflix to pay this much for it.

    When I originally posted this news on this thread a few weeks ago I think it was said that the full podcast would be available in audio format in all the usual places, but the video format would be exclusive to Netflix (with maybe clips on YouTube etc.).
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