Love Island’s longevity
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Love Island is likely the leading programme on terrestrial TV attracting the 16-34 demographic. Often though that demographic move on after a few years (Hollyoaks / X Factor). I wonder if the 16-34 demographic will always be watching or, as people in that demographic age they’ll continue watching until its majority audience is the 35-59 demographic?
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I wondered that, as the average on this forum, I think is much higher.
What would you say is the demographic for Love Island?
https://www.itv.com/presscentre/media-releases/love-island-all-stars-returns-extended-third-series#:~:text=Love Island and Love Island,ITVX over 2 billion times.
Bib oi
Hahahaha you know what I mean 🤣