Ora (marque)
 | |
| Product type | Automobile |
|---|---|
| Owner | Great Wall Motor |
| Country | China |
| Introduced | 2018 |
| Ambassador | Lu Wenpu (Ora brand CEO)[1] |
| Website | oraev.com (China) |
| Chinese name | |
| Simplified Chinese | 欧拉 |
| Hanyu Pinyin | Oūlā |
Ora (Chinese: 欧拉; pinyin: Oūlā; stylised in all caps) is a marque of battery electric cars established in 2018 by Chinese automaker Great Wall Motor (GWM).[2]
According to GWM, Ora stands for "open, reliable and alternative", while also paying homage to Leonhard Euler, a notable Swiss mathematician whose surname is phonetically translated as "Oula" in Mandarin Chinese.[3]
History
[edit]
Great Wall Motors announced the creation of the new Ora brand, dedicated to a new line of electric cars, in May 2018.[4] At the time, the brand was launched with two initial models: the crossover iQ5 (later iQ) and city car R1 (later Black Cat).[5] Sales of the iQ officially kicked off the brand in August 2018.[6] The third Ora model R2 (later White Cat) was first previewed in June 2019,[7] with production officially beginning in July 2020.[8]
The Ora brand entered Europe, Thailand, Malaysia, South Africa and Australia in late 2022, Brazil in 2023, and Brunei in 8 December 2023. Ora was unveiled at Indonesia International Auto Show 2023 and is planned to be marketed in Indonesia in 2024.[9]
The naming of the "Cat" series vehicles is reportedly based on a Deng Xiaoping's famous quote: "No matter if it is a white cat or a black cat; as long as it can catch mice, it is a good cat."[10][11]
Leadership
[edit]- Ning Shuyong (2018–2022)[12]
- Dong Yudong (2022)[13]
- Wen Fei (2022–2023)[14]
- Zhao Yongpo (2023–2025)[15]
- Lu Wenbin (2025–present)[16]
Vehicles
[edit]Current
[edit]- Ora Good Cat/Funky Cat/03 (2020–present), compact hatchback, BEV
- Ora Ballet Cat (2022–present), mid-size hatchback, BEV
- Ora Lightning Cat/07 (2022–present), mid-size fastback sedan BEV
- Ora Lightning Cat Touring (to commence), mid-size station wagon, BEV
- Ora 5 (2025–present), compact SUV, ICE/PHEV/BEV
-
Ora Haomao / 03 / Good Cat / Funky Cat -
Ora Ballet Cat -
Ora Lightning Cat -
Ora Lightning Cat Touring -
Ora 5
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Discontinued
[edit]- Ora iQ (2018–2020), compact coupe SUV, BEV
- Ora R1/Black Cat (2019–2022), city car, BEV
- Ora R2/White Cat (2020–2022), city car, BEV
- Mecha Dragon (2022–2024), full-size sedan, BEV
-
Ora iQ -
Ora Black Cat -
Ora White Cat -
Ora Cherry Cat
Concept
[edit]- Ora R2 Concept
- Ora Futurist
- Ora Punk Cat
- Ora Lightning Cat
- Ora Big Cat
-
Ora Punk Cat -
Ora Big Cat
See also
[edit]References
[edit]- ^ https://quatrorodas.abril.com.br/carros-eletricos/gwm-anuncia-novo-ceo-da-ora-e-prepara-o-reposicionamento-da-marca/#:~:text=A%20GWM%20est%C3%A1%20revisando%20os,que%20tamb%C3%A9m%20comanda%20a%20Haval.
- ^ Pickering, Michael (2025-07-18). "Who is GWM? A quick guide to the first Chinese car brand to launch in Australia". WhichCar. Archived from the original on 2025-07-22. Retrieved 2025-08-03.
GWM spun off its battery business into an independent battery manufacture in 2018 and in the same year, established the Ora EV brand as well as signing a joint venture agreement with BMW to produce electric Mini products in China.
- ^ "NEW Brand 'ORA' Released by GWM-GWM News-GWM". Great Wall Motor. 5 September 2018. Retrieved 13 September 2021.
- ^ "Great Wall launches dedicated electric car brand ORA". electrive.com. 2018-05-07. Retrieved 2022-01-14.
- ^ "Great Wall launches dedicated electric car brand ORA". Retrieved 2020-07-06.
- ^ "ORA iQ hits market, priced from RMB 89,800". Retrieved 2020-07-06.
- ^ "ORA R2 Is Another Mini EV From Great Wall Motor, Range Will Reach 223miles". 15 June 2019. Retrieved 2020-07-06.
- ^ Tate (2020-07-16). "GWM ORA "White Cat" Goes on Chinese Market". China Car News, Reviews and More. Retrieved 2021-08-27.
- ^ "Mobil Listrik Retro GWM Ora 03 Dijual 2024" [Retro Electric Car GWM Ora 03 For Sale on 2024]. avolta.id. 14 August 2023. Retrieved 2023-08-20.
- ^ "这台欧拉好猫，你说它像保时捷还是甲壳虫？ - 人人焦点". ppfocus.com. Retrieved 2021-09-18.
- ^ "新车｜欧拉好猫今日上市 造型设计男女通吃，国产"小保时捷"吗？". auto.ifeng.com. Retrieved 2021-09-18.
- ^ https://electrek.co/2018/12/27/great-wall-motor-ora-r1-all-electric-urban-car/
- ^ https://www.iaea-online.org/news/2022/11/gwm-oras-lightning-cat-chinese-roll-out#:~:text=At%20the%20launch%20event%2C%20Dong,China%20Society%20of%20Automotive%20Engineers.
- ^ https://autonews.gasgoo.com/articles/news/great-wall-motor-revamps-brand-architecture-by-merging-ora-shalong-wey-tank-70021853#:~:text=The%20adjustments%20involve%20a%20deep,automaker's%20five%20sub%2Dbrands%20overseas.
- ^ https://exame.com/casual/gwm-reposiciona-a-ora-com-foco-em-eletricos-e-rede-independente-de-concessionarias/
- ^ https://exame.com/casual/gwm-reposiciona-a-ora-com-foco-em-eletricos-e-rede-independente-de-concessionarias/
External links
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