Extra (gum)

Extra
	Extra logo in US
	Pack of Extra marketed in North America
Product type	Chewing gum
Owner	Mars, Inc.
Produced by	Wrigley Company
Country	United States
Introduced	1984; 42 years ago
Website	extragum.com

Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in several markets in the world with different variations.^[1]

An American piece of Extra gum is approximately 2.5 gram in weight and has 2 grams of sugar alcohol. This compares to a 1.9 gram in weight and 1 gram sugar alcohol value in an American piece of Orbit gum.^[2]^[3]

History

Extra was launched in 1984 to U.S. markets and became one of the most popular brands of chewing gum within five years.^[4] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand (aspartame), a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals.^{[citation needed]}

As of 2001, Extra has been marketed in the U.S., Canada, Germany, China, Hong Kong, Taiwan, Australia, and New Zealand.^[5] It has also been marketed in Great Britain since 1990.^[6]^[7]

Extra became the sponsor of the Mexico national football team in 2011.^[8]

References

^ "Worldwide Brands". Wrigley.com. Retrieved March 4, 2013.
^ "Extra Peppermint Sugar Free Chewing Gum, 15-Stick Single Pack".
^ "Orbit Peppermint Sugarfree Chewing Gum, 14 Piece Single Pack".
^ "Extra | Sugar Free Gum | Extra Dessert Delights". Wrigley.com. Archived from the original on August 31, 2009. Retrieved March 4, 2013.
^ "Extra :: Wrigley". www.wrigley.com. Archived from the original on October 14, 2002. Retrieved October 7, 2025. Extra is the #1 gum in America. It is available worldwide in the U.S., Hong Kong, China, Canada, Taiwan, New Zealand, Germany, and Australia.
^ "Case Study Detail | Mayer de Groot – Marketing-Research and Consult GmbH". www.mayerdegroot.com. Retrieved October 8, 2025.
^ Week, Marketing (February 7, 2002). "Wrigley prospers by sticking with gum". Marketing Week. Retrieved October 8, 2025.
^ "Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, 24 June 2011 /PRNewswire/". Prnewswire.com. Retrieved March 4, 2013.

External links

Official website

[1] "Worldwide Brands". Wrigley.com. Retrieved March 4, 2013.

[2] "Extra Peppermint Sugar Free Chewing Gum, 15-Stick Single Pack".

[3] "Orbit Peppermint Sugarfree Chewing Gum, 14 Piece Single Pack".

[wrigley1-4] "Extra | Sugar Free Gum | Extra Dessert Delights". Wrigley.com. Archived from the original on August 31, 2009. Retrieved March 4, 2013.

[5] "Extra :: Wrigley". www.wrigley.com. Archived from the original on October 14, 2002. Retrieved October 7, 2025. Extra is the #1 gum in America. It is available worldwide in the U.S., Hong Kong, China, Canada, Taiwan, New Zealand, Germany, and Australia.

[6] "Case Study Detail | Mayer de Groot – Marketing-Research and Consult GmbH". www.mayerdegroot.com. Retrieved October 8, 2025.

[7] Week, Marketing (February 7, 2002). "Wrigley prospers by sticking with gum". Marketing Week. Retrieved October 8, 2025.

[8] "Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, 24 June 2011 /PRNewswire/". Prnewswire.com. Retrieved March 4, 2013.

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