ActivTrak
| Formation | 2009 |
|---|---|
| Founder | Herb Axilrod, Anton Seidler |
| Headquarters | Austin, Texas |
| Services | Computer software, SaaS |
Key people | |
| Website | www |
ActivTrak is an American company that produces workforce analytics and productivity software[2] The company was founded in 2009 by Birch Grove Software and is headquartered in Austin, Texas.
The company has raised US$77.5 million in funding[3] and is backed by Sapphire Ventures and Elsewhere Partners.
History
[edit]ActivTrak was founded in 2009 by Herb Axilrod and Anton Seidler in Dallas, Texas. ActivTrak's first on-demand software product launched in 2012, and the workforce analytics platform launched in 2015. It uses data sourced from more than 9,500 customers and 900,000 users[citation needed].
In 2019, ActivTrak raised $20 million in a Series A round of funding with Elsewhere Partners, a growth-stage venture capital firm that principally invests in B2B[clarification needed] startups.[4] Rita Selvaggi assumed the role of CEO.
In 2020, ActivTrak raised $50M in a Series B round of funding with Sapphire Ventures and Elsewhere Partners.[5][6] The company also introduced the ActivTrak Productivity Lab, an online resource about workforce productivity research, industry benchmark data, and best practices.[7]
Product
[edit]ActivTrak is a workforce analytics and productivity platform that uses reports, dashboards, and data analysis.[8]
The platform uses machine learning (AI)[9] to collect and analyze user activity data and produce reports about workforce productivity. The software runs on Microsoft Windows, Mac, Chrome, Terminal Services, and VDI.[10] It includes the ActivTrak Agent, which runs in the background and collects data. It responds to user activity, sensing mouse and keyboard movement in the active window(s) of the user's device. This data is collected and stored in a database that aggregates the data based on the user's request. ActivTrak does not utilize keystroke logging, content scraping, camera access, video recording or mobile device monitoring.[11] The database leverages data analytics to generate account and team benchmarks, and identify productivity patterns and outliers[citation needed].
Awards
[edit]- Built In, 100 Best Midsize Places to Work in Austin, 2025[12]
- G2, Winter: Best Estimated ROI, High Performer, Best Relationship, Best Support, Users Most Likely to Recommend, Easiest Setup, Easiest Admin, Best Meets Requirements, Users Love Us, 2025[13]
- TrustRadius, Buyer’s Choice, 2025[14]
- Deloitte Technology Fast 500, No. 468 Fastest-Growing Company, 2024[15]
- Product Marketing Alliance, AI Marketing Innovation, 2024[16]
- Fortune Best Workplaces in Technology™, 2024[17]
- Inc. 5000, No. 2335 of America’s Fastest-Growing Private Companies, 2024[18]
- Fortune Best Workplaces in Texas™, 2024[19]
- Reworked IMPACT Gold Award: Most Innovative Workplace Productivity Solution, 2024[20]
- TrustRadius, Most Loved, 2024[21]
- Great Place To Work-Certified™, 2024[22]
- Inc. 5000 Regionals: Southwest, 2024[23]
- Brandon Hall Group, Best Advance in HR Predictive Analytics Technology, 2024[24]
See also
[edit]References
[edit]- ^ a b c d e f g "Our Team". ActivTrak.
- ^ Fuhrmans, Vanessa (2024-03-28). "We're Working Less on Fridays Than We Used to, and That's OK". The Wall Street Journal. Retrieved 2026-02-12.
- ^ Carlson, Kara (2020-11-17). "Austin's ActivTrak raises $50M to grow platform, team". Austin American-Statesman. Retrieved 2026-02-12.
- ^ Partners, Elsewhere (2019-03-28). "ActivTrak Lands $20M Series A Investment From Elsewhere Partners". GlobeNewswire News Room (Press release). Retrieved 2021-08-06.
- ^ "Pioneering a Better Way to Work: Why Sapphire Ventures is Excited to Partner with ActivTrak". Sapphire Ventures. Retrieved 2021-08-06.
- ^ FinSMEs (2020-11-17). "ActivTrak Raises $50M in Series B Funding". FinSMEs. Retrieved 2024-02-07.
- ^ "ActivTrak Launches Workforce Productivity Lab, A Global Resource for Performance Insights, Expertise, and Excellence". Business Wire (Press release). 2020-10-27. Retrieved 2021-08-06.
- ^ Brue, Melody. "ActivTrak Provides Insights, Not Surveillance, To Maximize Employee Productivity". Forbes. Retrieved 2024-02-07.
- ^ "ActivTrak Raises $50 Million in Series B Funding Led by Sapphire Ventures". ActivTrak. Retrieved 2021-12-09.
- ^ "Empowering team productivity through Workforce Analytics" (PDF). ActivTrak.
- ^ "ActivTrak Review and Pricing in 2026". business.com. Retrieved 2026-02-12.
- ^ "100 Best Midsize Companies to Work for in Austin, TX 2025". Built In. 2013-01-01. Retrieved 2026-02-12.
- ^ "The G2 on ActivTrak". G2. Archived from the original on 2025-12-30. Retrieved 2026-02-12.
- ^ "ActivTrak Reviews & Ratings 2026". TrustRadius. Retrieved 2026-02-12.
- ^ "2025 Technology Fast 500 Award Winners | Deloitte US". www.deloitte.com. Retrieved 2026-02-12.
- ^ "Client Challenge". www.productmarketingalliance.com. Retrieved 2026-02-12.
- ^ "Fortune Best Workplaces in Technology™ 2024". Great Place To Work®. Retrieved 2026-02-12.
- ^ "Inc. 5000 2024: Meet the Companies Building the Future". Inc.com. Archived from the original on 2026-02-07. Retrieved 2026-02-12.
- ^ "Fortune Best Workplaces in Texas™ 2024". Great Place To Work®. Retrieved 2026-02-12.
- ^ "Reworked Announces 2024 Employee Experience Leader of the Year and IMPACT Award Honorees". reworked.co. Retrieved 2026-02-12.
- ^ Susko, Becky. "Wrapped in Love: Unveiling the 2024 TrustRadius Most Loved Award Winners". TrustRadius for Vendors. Retrieved 2026-02-12.
- ^ Work, Great Place To. "ActivTrak". Great Place To Work®. Retrieved 2026-02-12.
- ^ "ActivTrak is a 2024 Inc. 5000 honoree". Inc.com. Archived from the original on 2024-09-18. Retrieved 2026-02-12.
- ^ "WINNERS". www.excellenceawards.brandonhall.com. Retrieved 17 February 2026.