New words – 23 December 2024

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healthwashing noun [U]
UK /ˈhelθ.wɒʃ.ɪŋ/ US /ˈhelθ.wɑː.ʃɪŋ/
a practice where products such as food and vitamins are labelled in a way that suggests they are healthier than they actually are

Finally, the government has woken up to the practice of healthwashing that some companies indulge in marketing their products by adding certain attributes in the marketing spin, and on product labels, which may or may not be present in the product. By doing this, they increase the price of the product by a significant percentage and prey on the consumers by taking advantage of their health concerns.
[indiacommentary.com, 26 September 2024]

See also greenwashing, sportswashing

farmwashing noun [U]
UK /ˈfɑːm.wɒʃ.ɪŋ/ US /ˈfɑːrm.wɑː.ʃɪŋ/
a practice where a company gives the impression that its products come from small, local, family-run farms, when this is not actually the case

Organic veg box company Riverford has teamed up with a group of British farmers to launch a new fairness campaign called “Farmers Against Farmwashing” aimed at exposing misleading supermarket “farmwashing” practices – where major supermarkets use fake farm brands and the overuse of the Union Jack to give shoppers the impression that their products come from quaint British family farms. However, much of the food is increasingly sourced from industrial mega farms or from overseas.
[farming.co.uk, 27 September 2024]

sanewashing noun [U]
UK /ˈseɪn.wɒʃ.ɪŋ/ US /ˈseɪn.wɑː.ʃɪŋ/
a practice where journalists or public figures portray someone with extreme ideas or policies as more reasonable and moderate than they actually are, in order to make the person more acceptable to a bigger number of people

The Poynter Institute, a journalism nonprofit, defines “sanewashing” as “the act of packaging radical and outrageous statements in a way that makes them seem normal.” “Sanewashing” is unusual in that it began not with politicians but with journalists, the Columbia Journalism Review suggests, or with people who pride themselves on not using clichés.
[medium.com, 21 November 2024]

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