Step 3: Create a GA4 Event Tag in GTM

Navigate to Tags and click New.

Name your tag (e.g., “GA4 Menu Click Event”).

Click anywhere on the Tag Configuration section of the popup and select Google Analytics -> Google Analytics: GA4 Event as the tag type.

Now you need to get your Measurement ID from Analytics. Do not close the Tag Manager tab!

1. Open Google Analytics in a new tab.
2. In the lower left corner, click on Admin.
3. You should see a “Data Collection and modification” section. Click on Data Streams.
4. Click on the relevant data stream.

Your measurement ID should be displayed on the right side of the screen. Copy it and paste it in the Measurement ID field in GTM.

Set the Event Name (e.g., “menu_click”).

(Optional) You can add event parameters like menu_item, with the value {{Click Text}}.

In the Triggering section, choose the Menu Clicks Trigger created earlier.

Save the tag.

Step 4: Preview and Publish Changes

Click Preview in GTM to enter Debug Mode.

Enter your website URL and click Connect.

Perform a test by clicking on a menu item and checking the GTM debug panel.

If events fire correctly, return to GTM and click Submit to publish changes.

Step 5: Verify Data in GA4

1. Open Google Analytics 4 and navigate to Reports.
2. Click Realtime to check if menu clicks are being tracked instantly.
3. For a detailed report, go to Events under Engagement and find “menu_click” data.

NOTE: It may take Analytics some time to see and implement the new event – usually between 24-48 hours. However once you see it you can track as needed.

Tracking menu clicks in GA4 is crucial for understanding how users navigate your website. By following these steps, you can collect actionable insights to enhance user experience and improve engagement.