Creators 
GET INSPIRED
Find inspiration that takes your creativity somewhere new
You don’t have to start from scratch. Great ideas often come from noticing what’s already out there — a sound, a dance, a trend. Instagram makes it easier to catch those moments and build on it.
UNDERSTANDING TRENDS
Tap into the moment, in your own way
It never hurts to know what’s getting attention. Instagram can help you keep track of what’s trending:
- Trending Audio lets you browse the top 50 tracks on Instagram. See how other creators are using them as a backdrop for their content, then put your own spin on it.
- Check out trending templates in the Reels camera! These pre-made templates make it easy to create eye-catching content that's taking off.
META AI
Inspo at your fingertips
Have back-and-forth conversations with your off-screen video producer to get help generating content ideas and managing your business.
Ask it anything, like:
- “Help me make a shot list”
- “Write a first draft of a pitch email”
- “Pitch me ideas for a name for my next content franchise”
Meta AI is available in select languages and countries only, with more coming soon.
