Creators 
Real creativity lives in the chances you take
Every big creative idea has a story. Instagram is celebrating the courage of rising talent through Drafts, a program offering financial support, connections, and collaboration opportunities needed to turn a draft idea, a chance DM, or a dream into reality.
We’re helping make wild creative ideas happen because every creative chance—big or small—has the potential to change everything. Learn more about our Drafts creators’ journeys below and on @creators.
MEET THE CREATORS
Wear It Anyway
Jake Fleming redefines fashion creativity by seamlessly blending high fashion with humor. He has cultivated a devoted following of fans and forged partnerships with esteemed fashion houses, bridging the refined realm of luxury with the immediacy of digital culture. With Instagram, Jake is taking a chance by debuting a Reels show that illuminates creative icons like Donatella Versace through his dry comedic vision—and it all starts with a simple DM: “WYD?” Follow more of Jake’s journey as he brings his big creative idea to reality.
Smile Anyway
Singer-songwriter Sailorr is taking the music world by storm with relatable lyrics, infectious melodies, and her soulful voice. She’s quickly become a name to watch in the alt-R&B scene, thanks to her viral hits “Pookie’s Requiem” and “Soft Girl Summer,” plus the release of her album, “From Florida’s Finest.” Sailorr is taking a creative chance by debuting her first short film, “Smile Anyway,” a vulnerable reflection on how she unapologetically shows her full self in her work. Follow Sailorr’s creative journey on her Instagram.
Rise Anyway
Tyrell Hampton is a photographer, filmmaker, and classically trained dancer who sets trends that reverberate across social media. His imagery is known for capturing the vibrancy of contemporary youth culture, and he’s also a rising cover photographer, having shot Tate McRae for the cover of TIME and Hailey Bieber for the cover of GQ in late 2025. Tyrell dreamt of a real-life exhibition capturing the powerful connections with strangers he knew only through DMs. Follow his journey to bring the exhibition, “Reunion,” to life on his Instagram.
Match Anyway
Young Emperors is the creative partnership of French visual artists Isabelle Chaput and Nelson Tiberghien. Based in New York, they explore the intersection of fashion, photography, and performance art through their daily practice of coordinated styling. With a backgrounds in photography, they bring a cinematic and editorial approach to their content. Inspired by Instagram’s culture of creativity and connection, Young Emperors’ next big creative endeavor is debuting their first book, “The Alphabet of Influence.” Follow Young Emperors’ creative journey on their Instagram.
