Trackbacks & Pingbacks
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[…] something from an experiment, you can apply that concept to other elements of your website,” one expert group recommends. “Testing is not just about finding more revenue. It is about understanding your […]
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[…] is post-test analysis? It’s what comes after you’ve completed a split test or multivariate test and have a winning […]
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[…] are a few differences to be aware of. While AB testing and split testing are the exact same thing, multivariate testing is slightly […]
I’m a huge fan of multivariate testing when done properly and sparingly. I feel like a lot of people try and do multivariate testing on the whole website at one time. Which in my opinion is a bad idea because then you are making the sample size for each variation so small that it’s hard to get a true read on everything.
Josh
Product Manager at https://www.solodev.com
As I say in the article, multivariate testing is probably going to give way to multivariate personalization. Thanks for the comment.
wonderful! nice very good
http://www.anirudhsethicollection.com
Excellent article. I’m just about to run a campaign for a client and was considering multivariate testing but wondered whether it would give me significant stats fast enough. Based on the article and the amount of traffic we’ll be sending, I think we’ll stick with A/B for now.
Our goal is to educate and inform. So glad we could help in your decision.
Great article Brian – I’ll send this link to every client who wants to run MVTs :)
Well thank you very much, Joost.