An evolution in understanding online content

The volume of content produced and consumed around the world is skyrocketing—with over 400 quintillion bytes a day. Plus, 90% of that data was created in the last two years and future growth rate will continue to accelerate.

Critically evaluating digital content is an essential 21st century skill, a new type of digital literacy.

Creating deceptive
content is easy

Almost anyone can create realistic photos, videos, audio files, and documents with easy-to-use tools and a few clicks. While there will continue to be bad actors who seek to label synthetic content as authentic, our goal is to provide good actors with a way to demonstrate the authenticity of their content.

Identifying the
origin of content
is now even easier

It all starts
with the pin

The Content Credentials pin signals that the content contains information about its provenance. This visual representation previews an interactive component that reveals key information. Determine the method of creation and see a record of editing history.

Explore how to adopt

How it's implemented today

Content Credentials in action

Who’s behind
Content Credentials?

One group

The Content Credentials specification is a project hosted by the Coalition for Content Provenance and Authenticity (C2PA).

500+ Companies

It’s grown to a collaboration with hundreds of companies led by Microsoft, Adobe, Intel, BBC, Truepic, Sony, Publicis Groupe, OpenAI, Google, Meta, and Amazon.

Adopt Content Credentials today