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Transformers The Ride 3D Universal Studios Hollywood
theme park rides
Opinion
Theme park
Ditch the glasses: the decline of 3D attractions
6 min read
Shark in a cage mini-golf hole with colorful ocean backdrop and visitors observing.
competitive socialising
Feature
Home Featured
Not your average mini golf: Albatross blends technology, storytelling, and social play
8 min read
Colorful funhouse entrance on a boardwalk under a cloudy sky.
attraction design
Opinion
Theme park
Reviving a legend: designing the next generation of the boardwalk funhouse
2 min read
Couple enjoying a thrilling roller coaster ride on a sunny day.
visitor experience
Opinion
Theme park
How guest mindset shapes sonic perception
4 min read
whale sanctuary project canada
animal welfare
News
Zoo & aquarium
Plans approved for Canada's first-ever whale sanctuary in Nova Scotia
2 min read

Features

wellington zoo
zoos
Feature
Sustainability
90 years of WAZA and the future of progressive zoos & aquariums
11 min read
Volcano Express audience header
immersive experiences
Feature
Home Featured
A new way to experience Iceland with Volcano Express
8 min read
hong kong disneyland
disney
Feature
Theme park
Hong Kong Disneyland at 20; from Marvel exclusives to World of Frozen
7 min read
7x19 St Andrews drop header
active play
Feature
Home Featured
How 7x19 builds confidence & connection with aerial experiences
10 min read
Expo 2025_Osaka_USA Pavilion
world expos
Feature
Museum
Sensory storytelling at Expo 2025 Osaka
10 min read
A young guest excited to see the Loggerhead Sea Turtle in Birch Aquarium’s Living Seas
aquariums
Feature
Zoo & aquarium
Ocean optimism at Birch Aquarium: connecting guests to science
10 min read

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Home Featured news

Futuristic underwater restaurant with large aquariums and dining patrons.
architecture
Feature
Museum
Hetzel Design: blending architecture and entertainment
8 min read
Person using VR headset in a room with glowing blue lights.
immersive experiences
Opinion
Home Featured
The business of reinvention
4 min read
Phish-Sphere-Moment-Factory.
immersive experiences
Feature
Home Featured
Innovation in experiential tech: AR, AI and immersive everywhere
8 min read
disneyland halloween
halloween
Feature
Theme park
Seasonal strategy: how Halloween attractions are powering theme park profits
8 min read
Gothic cathedral interior lit with colourful, vibrant light projections on the arches.
immersive experiences
Opinion
Home Featured
Sacraments in neon with Aura at Grace Cathedral
4 min read
Two people enjoying a swing ride, smiling and waving, with trees in the background.
Ticketing systems
Feature
Technology
Rehumanising commerce: how Crowd Convert is putting people back at the heart of digital experiences
5 min read
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