IAB Europe

If you’re a media planner, brand marketer, retail media lead, agency strategist, or measurement specialist, this is a chance to build the practical fluency in retail media needed going into 2026. Our Retail Media Essentials live online training (13th November, 09:30 CET) covers: How Retail Media fits into the wider media mix On-site, off-site and in-store activation models How RMNs structure inventory and partnerships Measurement and attribution frameworks that hold up under scrutiny Led by Yara Daher, who has helped design and scale RMNs for major global retailers. It’s designed for people who need to apply Retail Media, not just talk about it. 13th November | 09:30–12:30 CET Members receive 20% off. https://lnkd.in/eyBRHwpC

A lot of teams this year have been asked to “show progress on sustainability” in their digital advertising work — but without clear guidance on what that should actually look like. If you’re in: Media planning and buying Programmatic operations Client strategy and reporting Sustainability, CSR, or brand stewardship …this half-day course will help you translate sustainability commitments into real, measurable practice in digital advertising. We’ll cover: How to understand and estimate the environmental footprint of media How to reduce emissions without compromising performance What credible reporting looks like (and what doesn’t) Tools and frameworks being adopted right now across the ecosystem 🎓 Led by our Sustainability Lead, Dimitris Beis. More info: https://lnkd.in/eQrubNFH

Entertainment is influencing retail media more than we might think. In our new Retail Media Roundtable episode, Marie-Clare Puffett speaks with Steve Lockwood and Josh Gray from TikTok about: How entertainment-driven discovery is changing shopper journeys What real cross-channel integration looks like (beyond buzzwords) The role of scale, attribution and clean data infrastructure in making retail media measurable If you’re working in retail media, commerce media, brand strategy, or measurement — this one will resonate. Tune in: https://lnkd.in/en9utcYy

In the AI world, conversational interfaces may become the primary gateway to content for publishers. At The Great Debate: AI, we’ll be unpacking this in a dedicated fireside chat on publisher strategy: how to adapt, where value sits, and what sustainable revenue models might look like in an AI-shaped web. Featuring: Jacqui Merrington (Mail Metro Media) In conversation with Dimitris Beis (IAB Europe) Alongside this, we’ll share new survey findings and host two panels on user behaviour and AI adoption across the ecosystem. 30th October, 12:00–14:00 CET. Join us: https://lnkd.in/eW25RU7j

Standardisation remains key in Retail and Commerce Media. We’re inviting the industry to review the updated Commerce (including Retail) Media Measurement Standards V2. What’s new: Expanded scope (including quick commerce) Refined measurement funnel Clear net vs gross sales definitions More comparable reporting across retailers If measurement clarity matters to your work, we’d welcome your input. We’re still welcoming feedback — comment period runs until 14th November 2025: https://lnkd.in/eEQE8qCS

On 5th November, we’re hosting IAB Europe’s Virtual CTV Day 2025 — a half-day series of discussions on how Connected TV is developing across Europe. One of the key sessions is Panel 1: Measuring What Matters: The Road to CTV Standards and Accountability (12:15–12:45 CET). As CTV usage grows, the market is still working through questions around measurement, reporting and consistency across platforms. This panel will look at where the industry currently stands, what’s needed for clearer standards, and how buyers and sellers are approaching transparency and comparability. Moderator: Cadi Jones, SVP, EMEA, Index Exchange Speakers: Gregor Fellner, Rakuten TV Stafaniya Radzivonik (马小旭) Radzivonik, Verve Dan Black, Teads 🗓️ 5th November | 12:00 PM CET Register: https://lnkd.in/eujq9gjQ

On 30th October, we’re hosting The Great Debate: AI - a virtual event bringing together voices from across Europe to look at how AI is changing advertising We’ll start by sharing findings from our latest industry survey, followed by three discussions exploring how the ecosystem is adapting. One of these will cover AI-Powered Everything, focusing on what AI adoption looks like in practice: How workflows and roles are changing as AI becomes part of daily operations Where governance frameworks are taking hold How organisations are planning for more autonomous, agent-driven systems And what shifts we’re starting to see in business models as a result Speakers: Dr. Matina Thomaidou (Dataseat / Verve) Mohsin P. (Pubmatic) Tim Collier (Scope3) Moderator: Patrick Hann (IAB UK) If you’re working in digital advertising, this is a chance to hear how others are structuring for the next phase of AI adoption. 🗓️ 30th October | 12:00–14:00 CET Register: https://lnkd.in/eW25RU7j

IAB Europe has submitted its response to the European Commission’s public consultation on the Digital Fairness Act (DFA). Consumer trust is the foundation of our members' business. We fully recognise that protecting consumers and handling data responsibly is essential. Our position is straightforward: rather than introducing new rules, the priority must be to ensure the full and consistent implementation of the existing regulatory framework across Member States. We recommend the Commission to focus on the following priorities: 👉 Prioritise implementation and oversight of existing rules to enhance legal certainty and support compliance. 👉 Ensure coherent and consistent application of legislation and avoid duplication through the EU’s simplification programme. 👉 Recognise and promote industry-led best practices and self-regulatory initiatives. 👉 Prioritise guidance before targeted enforcement on harmful or intentional practices. 👉 Strengthen consumer digital literacy through EU and national initiatives. 👉 Enable compliant personalised digital advertising to continue delivering significant value to the EU economy and consumers. 📄 Read our full response here: https://lnkd.in/e8RQVX-K. #DigitalFairnessAct #DigitalPolicy #IABEurope #DFA #AdTech #ConsumerProtection #DigitalAdvertising

In our latest Retail Media Roundtable podcast episode, our Marie-Clare Puffett-Clare speaks with Max de Jong (Albert Heijn) on what their certification journey has meant in practice, and Andy Flint (ABC UK) on how the audit works behind the scenes 🔍. Together, they discuss how shared standards help build trust between retailers, brands, and agencies 🤝, create consistency in how campaigns are measured, and support more confident, data-led investment decisions across the ecosystem. Tune in: https://lnkd.in/eYHdeEvv

Our Attitudes to Digital Advertising Survey 2025 closes on 7th November. Advertisers, agencies, publishers, and ad tech partners across Europe — your insights will shape the next industry benchmark on how digital investment, measurement, and technology will take shape in 2026 and beyond. Take 10 minutes to share your perspective and help define where digital advertising goes next. 👉 https://lnkd.in/eG-Wtpim