Client collaboration / Niche perfumery
Stemma Cosmetics Commerce with a sense of place.
A premium store should feel considered, but it also has to help people find, understand and buy a product. This rebuild brings both sides together.
Founder of Lineweb / Commerce rebuild & technical direction
The problem
The store needed more than a new visual layer. Product discovery, information structure, shopping interactions and technical foundations all had to serve a niche-perfumery brand without adding unnecessary friction.
My part in the work
Through Lineweb, I connect the storefront experience with custom commerce functionality, asset handling, technical SEO and the foundations needed for meaningful measurement.
The solution
The reconstruction focused on clearer browsing, product and category structure, custom shopping behaviour and a visual language suited to the products. Pixel and Conversion API readiness form part of the published scope, not a claim that tracking runs without consent.
What stays with me
Brand expression and usability should reinforce each other. The useful detail is the one that makes a shopping decision easier, not simply the one that looks impressive in a screenshot.
Public evidence & boundaries
The public Lineweb case documents the rebuild and its intended scope. No revenue, conversion uplift or independent speed score is asserted here. Lineweb’s 99 benchmark is explicitly a target, with results dependent on test conditions.