AI in Media & Marketing

One Birdcage Walk, London | November 12, 2025

futureweek AIMM

A one day conference about AI disruption in the Media & Advertising Industry

The latent potential for AI to disrupt media and advertising is overwhelming to even the most seasoned AI expert. This event will hone in on the disruption to the creative industries in advertising, as well as the impact on media production. The impact on ad technology and the possible impact on agencies, ad technology vendors and publishers will also be discussed.

Futureweek AIMM

Who should attend

Brands

Media Agencies

Creative Agencies

Media Companies

Technology Companies

Consultancies

Regulatory Bodies

Analysts

Investors

Trade Associations

Agenda

08.30am

Coffee & Networking

09.00am

PRESENTATION

Welcome & Introduction

Speaker Vincent Flood, Executive Editor, FutureWeek 

09:10am

PRESENTATION

Advertiser Gen AI Adoption is scaling quickly, what do we need to think about as an industry?

Speaker Nick Louisson, Director of Agency Services, ISBA

09:30am

FIRESIDE CHAT

The Macro View: AI's Impact on Employment, Society and the Economy

Speakers
Matt Warman, Former Minister for Digital, Board Member, UK AI
Vincent Flood, Executive Editor, FutureWeek

09:50am

PANEL

Winning Hearts and Algorithms: How Agents Will (and Won't) Reshape Consumer Behaviour

Speakers
Sharon Braude, Group Project Director, CRM, Virgin Active
Dr Paul Marsden, Director – Chartered Psychologist, Synthsight and TAU
Serena Haththotuwa, Senior Reporter, FutureWeek (Moderator)

10.20am

PRESENTATION

Agents, Intelligence, and Consciousness

Speaker Daniel Hulme, Chief AI Officer, WPP

10.50am

Coffee Break

11.10am

PANEL

How Publishers are Adapting to an AI-First World

Speakers
Sajeeda Merali, CEO, Professional Publishers Association
Dion Bailey, CTPO and Co-founder, The News Movement
Serena Haththotuwa, Senior Reporter, FutureWeek (Moderator)

11.40am

PRESENTATION

Doing More with Less: Simplifying Strategy in an Age of Signal Overload

Speaker Brian Chap, Founder & CEO, TechRecipies

12.00pm

PANEL

AdCP - Evolution or Revolution of the Ad Tech Stack?

Speakers
Mohsin Pervez, Senior Director, Solutions Engineering & Customer Operations, EMEA, PubMatic
Vincent Flood, Executive Editor, FutureWeek

12.30pm

PANEL

Identifying Competitive Advantage for Agencies in the Age of AI

Speakers
Thiago Carrera, Head of Media EMEA, Monks
Marie Stafford, Global Director, Intelligence, VML
Tim Cross-Kovoor, Assistant Editor, VideoWeek (Moderator)

1.00pm

Lunch

2.00pm

SHOWCASE

Tech Showcase: Wondercraft

Speaker Alex Hughes-Morgan, Head of Community, Wondercraft

2.15pm

PANEL

Is AI in a Bubble?

Speakers
Amir Malik, Managing Director, Alvarez & Marsal
Charles Ping, Managing Director, EMEA, Winterberry Group
Vincent Flood, Executive Editor, FutureWeek (Moderator)

2.40pm

PANEL

Responsible AI at the Enterprise Level: What Every Organisation Should Know

3.10pm

Coffee Break

3.30pm

SHOWCASE

AI Tech Showcase: Artificial Societies

Speaker James He, Co-Founder and CEO, Artificial Societies

3.45pm

PANEL

Is AI Delivering Yet? Reflections on 2025 and Hopes for 2026

Speakers
Rob Webster, Founder and CEO, TAU Marketing Solutions
Jayesh Rajdev, Controller of Advanced Advertising, ITV
Vincent Flood, Executive Editor, FutureWeek (Moderator)

4.15pm

Networking Drinks

Themes

Agentic AI in Action

Publisher Adaptation Strategies

How Ad Tech is Evolving

Regulation & the Wild West

The AI-Driven Brand

speakers

Speakers

Daniel Hulme, Chief AI Officer, WPP, CEO, Satalia

Daniel Hulme

Chief AI Officer

 

WPP

Marie Stafford

Global Director of Intelligence

VML

Matt Warman

Former AI Minister for Digital, Board Member

UK AI

Dion Bailey

Co-founder and CTPO


The News Movement

Amir Malik

Managing Director

Alvarez & Marsal

Charles Ping

Managing Director – EMEA

Winterberry Group

Thiago Correa

Head of Media EMEA

Monks

Sajeeda Merali

CEO

Professional Publishers Association

Nick Louisson

Director of Agency Services


ISBA

Sharon Braude

Group Project Director, CRM

Virgin Active

Jayesh Rajdev

Controller of Advanced Advertising 

ITV

Rob Webster

Founder and CEO

TAU Marketing Solutions

Mohsin Pervez

Senior Director, Solutions Engineering & Customer Operations EMEA

PubMatic

Dr. Paul Marsden

Director – Chartered Psychologist

Synthsight and TAU

Alex Hughes-Morgan

Head of Community

Wondercraft

James He

Co-Founder and CEO

Artificial Societies

Brian Chap

Founder & CEO

Tech Recipes

Serena Hathotuwa

Senior Reporter

FutureWeek

Vincent Flood, Executive Director, VideoWeek

Vincent Flood

Executive Editor

FutureWeek

Dr. Paul Marsden

Director – Chartered Psychologist

Synthsight and TAU

Partners

If you would like to partner with FutureWeek AIMM please get in touch via the button below or email partnerships@videoweek.com

venue location

One Birdcage Walk

The building was officially opened in May 1899 to be the headquarters of the Institution of Mechanical Engineers. Overlooking St James’s Park, One Birdcage Walk is located just minutes from the Houses of Parliament, Horse Guards Parade and HM Treasury, and conveniently situated between Westminster and St James’s Park tube stations and a short walk from Victoria, Charing Cross and Waterloo mainline stations.