Marketers and consumers

Will the CMO exist in 2030? 13 top marketing leaders predict the role’s future

AI will reshape the role of CMOs by 2030, but some believe it could help make them redundant while others believe they could be more important than ever.

Will the CMO exist in 2030? 13 top marketing leaders predict the role’s future
Winning with Gen Alpha consumers in 2030—what brands must do now to gain an advantage
Winning with Gen Alpha consumers in 2030—what brands must do now to gain an advantage
Inside the future of multicultural marketing—predictions for 2030
Inside the future of multicultural marketing—predictions for 2030
10 marketing leaders on how their jobs will change by 2030
10 marketing leaders on how their jobs will change by 2030

Agency and brand competition

Inside the 17-week agency review timeline—and why it needs to change

A step-by-step look at the agency review process—from RFI to chemistry sessions—and why executives say the model must evolve by 2030.

Inside the 17-week agency review timeline—and why it needs to change
Agencies will look very different in 2030—here’s how executives are racing to adapt
Agencies will look very different in 2030—here’s how executives are racing to adapt
Agency reviews in 2030—24 leaders predict what the marketing pitch process will look like
Agency reviews in 2030—24 leaders predict what the marketing pitch process will look like
Why media experts expect the Super Bowl to retain relevance in 2030
Why media experts expect the Super Bowl to retain relevance in 2030

Creativity, tech and media

Creativity in 2030—inside the future of human–AI collaboration

AI is becoming a powerful partner to creatives, but the quirks, instincts and irrational leaps of human creativity may win out in the end.

Creativity in 2030—inside the future of human–AI collaboration
Influencer marketing in 2030–how generative AI and creator entrepreneurship will redefine the industry
Influencer marketing in 2030–how generative AI and creator entrepreneurship will redefine the industry
Media buying in 2030—how leaders are planning for marketplace, technology and agency transformations
Media buying in 2030—how leaders are planning for marketplace, technology and agency transformations
Ad tech in 2030—how brands can prepare now for digital advertising’s future
Ad tech in 2030—how brands can prepare now for digital advertising’s future

Reader outlook

Future of Advertising 2030—everything you need to know

Explore insights from 100+ industry leaders, with predictions, checklists, timelines and tools to guide your next five years.

Future of Advertising 2030—everything you need to know
In 2030, a brand’s edge will be employees who live its values
In 2030, a brand’s edge will be employees who live its values
5 major brands that will become irrelevant by 2030—reader predictions
5 major brands that will become irrelevant by 2030—reader predictions
Readers predict 2030 advertising trends, from AI’s impact on jobs to TikTok’s future
Readers predict 2030 advertising trends, from AI’s impact on jobs to TikTok’s future

Guest perspectives

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Inside the 17-week agency review timeline—and why it needs to change
Inside the 17-week agency review timeline—and why it needs to change
The end of mid-size agencies? Inside the shifts that will reshape the ad business
The end of mid-size agencies? Inside the shifts that will reshape the ad business
The 2030 consumer is already here—loyalty, AI and creators reshape brand playbooks
The 2030 consumer is already here—loyalty, AI and creators reshape brand playbooks
AI chat platforms will rival search in 2030 advertising
AI chat platforms will rival search in 2030 advertising