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Ad Age Brand Report 2025—the biggest ad spending gains and cuts

the Ad Age Brand Report 2025 logo, text reading "Big ad spending gains and cuts" and an illustration of a charts
Insurance spending surged in 2024 with massive increases at Allstate and Progressive. (Ideas/Ad Age/Getty Images)
BJ
By
Bradley Johnson
October 14, 2025 09:30 AM

Featured Stories

Education
This new portfolio school aims to fill a widening gap in training junior ad professionals in the wake of AI

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.

LR
By
Lindsay Rittenhouse
This new portfolio school aims to fill a widening gap in training junior ad professionals in the wake of AI
Food & Beverage
Sonic’s CMO on why it is going all-in on customized beverages
EW
By
Erika Wheless
Sonic’s CMO on why it is going all-in on customized beverages
Creative Agencies
BarkleyOKRP names new CCO—why the move is as much about media as creative
TN
By
Tim Nudd
BarkleyOKRP names new CCO—why the move is as much about media as creative
Top 5
The top 5 creative campaigns to know about right now
TN
By
Tim Nudd
The top 5 creative campaigns to know about right now