Ad Age Insider

2025’s top Halloween ads—which campaigns stood out and spooky season trends

Gushers' “Fruitheads,” a monster mask and a chair in a creepy empty room
This year’s crop of Halloween brand campaigns has been nothing short of thrilling. (Gushers, Six Flags, Disney + / Ad Age compilation)
PH
By
Parker Herren
October 24, 2025 09:00 AM

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