University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.
The online marketplace is back with another emotional holiday campaign from Orchard.
Explore Ad Age’s Brand Report—the biggest companies, ranked by total marketing spend (including advertising, promotion and marketing services) across the U.S. and worldwide.
Ad Age spoke with experts in various facets of media to hear how leaders are preparing for the future, what the next iteration of buying looks like and how to navigate a marketplace where the roles of talent, agency and technology are being redefined.
From the consultants leading them to the incumbents, everything you need to know.
OpenAI and other LLM companies must slow down, respect content creators and work with industry stakeholders if they want to build sustainable advertising businesses.
AI will increase marketing budgets by making advertising more efficient and valuable, following the same economic patterns seen with past technological shifts.
The Media Rating Council is developing comprehensive AI standards to address six key use cases in media measurement, with a focus on governance, bias, explainability and accountability.
FDA scrutiny of pharma advertising is intensifying, with additional potential enforcement yet to come. On Ad Age Insider, learn how creative tone, disclosures and channel mix could change.
Poppi, SoFi, Coinbase, Revolve and Timberland are among the brands generating interest from Gen Z.
