Our story from coffee to reviews to buyer intelligence.
From the grounds up
Like every great idea, TrustRadius started with coffee. An amazingly thorough review of a coffee machine served as the lightbulb moment for creating our platform.
In 2012, we opened our digital doors with a goal of helping B2B technology buyers make smarter, more informed purchase decisions. Through the years, we grew into a buyer intelligence platform, and were acquired by HG Insights in 2025.
However, the acquisition isn’t changing the heart of what we stand for: Truth, transparency, and authenticity. Technology buyers continue to use our platform for trustworthy and comprehensive product research like product comparisons, transparent pricing, and authentic customer reviews.
Our values
Our location
TrustRadius, HG Insights company, is based in Santa Barbara, California.
1 N Calle Cesar Chavez #100, Santa Barbara, CA 93103
