Jeff Johnson (My apps, PayPal.Me, Mastodon)

App Store developers: suggest your small ideas for improvement

March 19 2026

After gathering feedback from fellow App Store developers, I’m going to write a blog post (next week?) presenting a long list of small ways that Apple could improve the App Store for developers. To be clear, I’m certainly not opposed to improving the App Store in big ways! In fact, I feel strongly that Apple needs to fundamentally rethink the App Store. However, this is controversial. My aim here is to solicit ideas that are both practical and relatively uncontroversial. Frankly, I want to show that Apple has neglected the App Store, taking developers for granted and failing to invest even modest resources to improve the developer experience, despite continuing to siphon off a significant cut of our revenue.

Below is my own list, in no particular order, derived from my own experience as an App Store developer. My list should hopefully give you an idea of the scope of what I call “small” ideas. Please send me your own small ideas via Mastodon or email: my email address begins with contact-me and ends with the domain of this web site. You don’t need to repeat the ideas that are already on my list; this is not a vote but rather brainstorming.

These are off the top of my head. I’ve probably forgotten some things, so you can remind me!

By the way, the list will intentionally avoid talking about Feedback Assistant, because it’s not exclusive to the App Store, and it’s a whole other monster that deserves its own separate discussion.

Jeff Johnson (My apps, PayPal.Me, Mastodon)