Showing posts with label Macintosh. Show all posts
Showing posts with label Macintosh. Show all posts

Thursday, August 13, 2009

Bill Gates poster

I'm proctoring comprehensive exams (wish them luck, folks), and a poster grabbed my attention: here it is, as sold by the American Library Association. Look carefully at the "R E A D" at the top, and the "Open/Learn/Close/Never Quit" menu on the left. What font is this?

Yes, it's very clearly a version of Chicago--the standard classic Macintosh menu font, with that distinctive thick diagonal in the "N" and that "v" curving on the right. It's a Mac menu!

The blurb on the ALA page says: "Microsoft mogul knows that reading opens windows to the world." Or, perhaps, the real message is: "Bill Gates likes reading as much as he likes Macs." Ooops. I wonder if it's an accident. I kind of imagine a catty Mac user at the design agency having a bit of fun. The copyright date on the poster is 1997. Chicago was used by default for Mac menus through MacOS 7.6, and OS 8 was released mid-1997, so at the time the poster was made, that would have been quite recognizable. And graphical designers (typically) don't pick fonts at random.

In case anybody is curious, I use Windows and Linux most of the time, though I also have a working Powerbook 190 with MacOS 7.6.